Annie Griffin
Sisters and Memphis, Tennesseans, Annie Griffin and Robin Gerber never dreamed at ages 27 and 23 they would be running their own business. Annie, a life long artist with an eye for design, and Robin, an outgoing and gregarious sort, saw an opportunity to combine their talents and forge into the world of fashion. They are Southern girls first and hope to invoke that Delta spirit into their designs.
Annie’s extensive background in art and design has enabled her to bring to life her own apparel creations. Annie studied studio art with a concentration in painting at Southern Methodist University in Dallas. Her years at SMU helped cultivate her talent for design and use of color. After college, Annie moved to Atlanta where she continued her painting while working in an upscale women’s boutique, then on to work for a well-renowned interior designer. Realizing her true passion for fashion design, she enrolled in Savannah College of Art and Design in Atlanta where she was inspired and encouraged to start her own company.
Robin, a recent University of GA graduate, found her niche in sales at a boutique in Athens, GA. This led her to New York where she landed an internship at KCD, a top fashion / marketing firm. She worked for Annie Griffin Collection on her days off helping with sales and marketing. It didn’t take long for Annie to realize the potential of a partnership.
Annie Griffin Collection was founded in August of 2009, and the line is being sold in nearly one hundred and fifty boutiques nationwide. The collection provides a feminine, classic alternative to women who love to look their best. Annie’s designs are inspired by her artistic background, love of color, and personal desire for comfortable, yet flattering clothes. The Annie Griffin Collection is distinguished by a retro flair, channeling soft and feminine silhouettes from an earlier era. While prices are attainable, her designs embody the richness of fine textiles, which evoke a stylish confidence in the women who wear them.
Although the sisters have very different lifestyles, they couldn’t manage without their AGC staples. Robin, young, single and always on the go, wears them to work, on a date and fun nights out in the city. And Annie, married and a bit more settled loves wearing her designs to special functions such as weddings, dinner parties and showers. “Style shouldn’t be work. It should be fun. My designs are easy to wear, but they also have a modern flair that makes you feel good.” Griffin believes her designs outlive trends. They are versatile and effortless, and that’s what classic fashion is all about.
Britt Ryan
www.brittryan.com
The spirit of AARON ASHE comes from the passion of LA-based designer Ellie Shabatian to create clothing that exudes elegance in an effortless way. The graduate of Loyola Law School left her position as an attorney to pursue her passion of design. Ellie pays tribute to her parents by using both their first names as the signature of her new contemporary collection.
AARON ASHE offers unexpected details in a subtle way to silhouettes that define a woman’s femininity as well as her confidence. Always paying attention to comfort and the perfect fit, Ellie believes that dressing should be fun and never complicated. Every piece of the line, from her dresses to her novelty tops, translates from day to evening. The collections are named after the designer’s favorite cities, streets and neighborhoods.
Since it’s launch, pieces from AARON ASHE collection have been featured in publications such as InStyle, Lucky, PeopleStyle Watch, Fitness Magazine, US Weekly, Life & Style, InTouch, Daily Candy as well seen on the hosts of E! News and The Daily 10.
AARON ASHE collection is proudly made in the USA.
